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The (mostly) colourful labels on the boxes and cases in which the magic lanterns were sold.
(part 1: E.P.)
Usually magic lanterns were sold in solid cardboard boxes or in wooden cases, which were able to contain one or two sets of slides and some other accessories too. Most of the time the directions for use were glued on the inside of the lid; a colourful label often adorned the top of the box. Many of these labels are a real work of art.

It's very difficult to date the labels or to place them in chronological order. The same type of lantern might be brought out with different labels and furthermore various labels were in circulation in a certain period at the same time. The labels sometimes lasted tens of years. A serial number was stamped on, or simply written by hand, in a destined space to indicate what type of magic lantern was in the box.
The Ernst Plank company was seated in the Hochfederstrasse 40 in the German toy town of Nuremberg. In 1866 it was enrolled in the Commercial Register of Nuremberg as 'Ernst Plank, Fabrik Optischer und Mechanischer Waren'. Roundel with the trademark from E.P.All the lanterns from Plank are supplied with its trade mark, with the initials 'E.P.'. Sometimes this mark was simply pressed in the tin, mostly a roundel was fixed to the lantern by means of two small clips. Additionally the labels always show his well known mark, the winged wheel with the capitals 'E.P.'. By this Plank's lanterns are always easy to recognize.

Besides magic lanterns the firm also made all kinds of tin toy steamboats and train sets.



There are some variations of this label with different ornaments.

 
 


 


One of the earliest labels on a wooden box with a 'Round Magic Lantern' made by Ernst Plank. The trade mark 'EP' is on the label. On the inside of the box a paper with the direction for using.



Black and white version of the kind of colourful labels shown below.
This label was found on the box of an EP lantern from 1890. Many of the features that recur with regularity on an EP-label are present here: the trade mark, the magic lantern show, the golden medals, the mother with her child on her lap. Also the boy with the pointer, standing in front of the screen, and the other boy operating the magic lantern, are to be seen on many labels.

 
 
Apparently Ernst Plank was proud of the many awards his firm received. The golden medals attract attention on almost al his labels. In a trade list from 1903 the following prizes are mentioned: 1868 Amsterdam, Medal from William III, King of the Netherlands and patron of the exhibition at the ' Paleis van Volksvlijt'; 1873 Vienna, Medal from Franz Joseph I, Emperor of Austria; 1876 Philadelphia, golden medal at the World's Fair. 1879 Nuremberg, Golden medal 'Ausstellung Deutsche Blecharbeiter Verein'; 1882 Munich, Ludwig Medal from the Bayrische Ausstellung für Kunstübung.

The above label is known in several different versions. Obviously it was regularly adjusted to the latest coiffures and fashion.

Find the ten(?) differences!

 
The frame of this label is similar to the frame of the preceding labels. The picture within this frame represents a cinematograph.  Around 1900 the sale of the magic lanterns receded dramatically because of the fierce competition of the moving picture. To meet this rivalry the manufacturers supplied their magic lanterns with an accessory that made it possible to project not only slides, but also films.

E.P. used these labels on the packaging of the cinematographs they produced.
 

This label shows only four of the awards. The medal from king William III is missing.
There are also several versions of this label. Giving the word 'magic lantern' in three languages indicates that the lanterns were exported frequently. It's remarkable that the own language, German, is absent.

 


This label was found on a wooden box that contained an Ernst Plank magic lantern. The label contains no trade marks.
Probably the young man behind the magic lantern gives a presentation of the story 'The Monkey displaying the Magic Lantern'.
 


 
Another label that was very rarely found on a Ernst Plank box. This box contained an E.P. Cinematograph.

The label below was stuck on the inside of the lid:





 
Though the initials E.P. are obviously present on this label, it is questionable whether Ernst Plank was indeed the manufacturer. The well known trade mark with the winged wheel is absent on the label as well as the accompanying lantern. The conic magic lantern is very rare and was probably made, in spite of the English text, in Germany around 1850.

 


This label is specially made for the Kinematador, a magic lantern with which not only the ordinary magic lantern slides could be displayed, but also special round discs of celluloid.

More colourful labels...........

 

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Last update: 03-07-2019.
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